lemon chilli media

Meet Our Client

Al Burj is an emerging brand in the premium hookah flavour industry under Kuber Group, known for its innovative taste blends and modern appeal. With a focus on quality and distinctiveness, Al Burj aims to build a strong connection with both retail and lifestyle-focused consumers in the rapidly growing hookah market.

Objective :

To position Al Burj as a modern, premium hookah brand by creating a distinct visual identity and an aspirational digital presence that connects with today’s hookah enthusiasts through authentic storytelling and visually appealing content.

What We Did :

Brand Photoshoot: Conducted a high-end product and lifestyle shoot with a creative direction focused on showcasing the premium quality, diverse flavor profiles, and aesthetic appeal of the brand. The shoot included various setups—flatlays, styled shots, and usage imagery—to build a versatile content library.
  • Social Media Management: Developed a robust content plan featuring:
  • Product Spotlights: Highlighting each flavor with unique visual treatments and descriptions.
  • Lifestyle Content: Showcasing the brand in use, emphasizing the social and aspirational aspect of hookah culture.
  • Content Calendar & Strategy: Created a streamlined posting schedule with data-backed insights for optimal reach and impact, aligning posts with relevant occasions, trends, and audience behavior.
  • Results :

  • Built a strong visual foundation that positioned Al Burj as a premium, lifestyle-oriented brand.
  • Increased brand visibility and audience engagement through consistent and creative social content.
  • Delivered high-quality visual assets that strengthened marketing and retail communication.