Al Burj is an emerging brand in the premium hookah flavour industry under Kuber Group, known for its innovative taste blends and modern appeal. With a focus on quality and distinctiveness, Al Burj aims to build a strong connection with both retail and lifestyle-focused consumers in the rapidly growing hookah market.
To position Al Burj as a modern, premium hookah brand by creating a distinct visual identity and an aspirational digital presence that connects with today’s hookah enthusiasts through authentic storytelling and visually appealing content.
Brand Photoshoot: Conducted a high-end product and lifestyle shoot with a creative direction focused on showcasing the premium quality, diverse flavor profiles, and aesthetic appeal of the brand. The shoot included various setups—flatlays, styled shots, and usage imagery—to build a versatile content library.
Content Calendar & Strategy: Created a streamlined posting schedule with data-backed insights for optimal reach and impact, aligning posts with relevant occasions, trends, and audience behavior.