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Meet Our Client

Croma is one of India’s leading electronics retail brands and a part of Tata Group through Infiniti Retail Ltd. With 20,000+ products across 500+ brands, 540 Croma stores, and 16 TRiBE stores across 200+ major cities in India, Croma has become a trusted destination for consumer electronics. Known for its wide product assortment and expert guidance. The brand continues to deliver innovation and convenience to millions of customers nationwide.

Objective :

To amplify brand reach and drive consumer engagement through strategic influencer marketing campaigns that strengthen Croma’s digital visibility across India.

What We Did :

  • PAN India Influencer Marketing Campaigns :Planned and executed large-scale influencer campaigns across India, collaborating with creators from emerging markets like Mallapuram, Gaya, and Asansol to major metro cities including Mumbai, Bangalore, Kochi ensuring strong regional and national brand reach./li>
  • Influencer Identification & Collaboration : Partnered with relevant creators across lifestyle, tech, and digital categories to align with campaign goals.
  • Campaign Strategy & Coordination : Managed end-to-end campaign execution, including creator onboarding, brief development, timelines, and deliverables.
  • Content Amplification : Ensured impactful content creation that highlighted products, offers, store experiences, and brand messaging.

    • Results :

    Strengthened Croma’s digital reach across key markets Increased audience engagement through creator-led storytelling Delivered scalable campaigns with strong nationwide visibility Enhanced brand recall through authentic influencer collaborations